I am fascinated by fandom and fan engagements. As a former fangirl I aimed to understand why teenage girls participate in fandom culture. The aim of this study is to further disprove the work of Adorno on audiences as passive listeners and to expand on current bedroom culture. This paper investigates how bedroom culture has evolved with participatory culture and moved past teenage girls fantasizing about future husbands and male servicing.
In reality, fan efforts are part of a bigger self-identity and enrichment context that aids the transition through youth and into adulthood. This is done by exploring teen culture through teen-pop boy band One Direction’s dedicated fans and how they have grown personally with the band, their take on future solo career success, and what is next for them as fans and as adults.
A&R Plan: Lalia
Laila Fahim, known on social media as Laila Zohra Music, is an American singer-songwriter based in Pittsburgh, Pennsylvania. I found Laila through Tumblr a few years ago when she was covering songs by Halsey and 5 Seconds of Summer and through the release of her first original song “90 Proof”. Since then I have been following her on all social media platforms and keeping an on out for when she decides to seriously pursue music.
Hey Violet Marketing Plan
This report will highlight the importance of digital media in marketing, the continued importance of traditional media and how to juxtapose the two to establish effective and integrated marketing campaigns by looking at the band Hey Violet. It will discuss the use of Gladwell’s principles of the Stickiness Factor and Power of Context with reports published by Google and Music Ally to understand young consumers and music digital marketing.
Coachella: A Case Study
This paper aims to examine U.S.-based musical festival, Coachella and its cultural and economic value for both the music industry and the wider market by investigating the festival’s impacts on the local geographic area, key stakeholders, and social media and technology. Key stakeholders include festival-goers, artists, brands and sponsors, concert promoters and music journalists.
Sample Sponsorship Deck
Summer Sound Fest aims to feed the passion and need for fresh talent and does so by bringing the New York/Tri-State community together through the love of music. Fans of all genres come out in groups to dance, sing, and socialize in the summertime sunshine.
Celebrity, Privacy & Reputation
Can an artist's reputation be protected?
This paper aims to examine celebrity rights to privacy in England, where there is no set privacy law in place by looking at defamation, confidence, and the Human Rights Act of 1998. It also touches on the definition of reputation.
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Sample Tour Budget
A sample tour budget for a fictional nine day tour over eight A-markets. The budget takes into account expenses (such as transportation, lodging, per diem, and miscellaneous costs), income (such as performance fee and merchandise), as well as manager's commission.
As Creative Assistant I was responsible for creating and editing video's for THIAGO's single release campaigns.
"Rio" World Cup Trailer
Created by Dominique Di Miceli
July 2014
The idea for this video was to incorporate footage from the 2014 World Cup and merge them with a specially recorded version of Latin pop artist, Thiago's single "Rio". I researched and incorporated footage of the World Cup from YouTube and used unused footage from the music video shoot in this video. Knowing the demographic as well as the artist's ideals I tried to incorporate a lot of girls and dancing to tie in with the "Rio" Official Music Video. I wanted this video to be full of fun and high energy, and reflect positively on Thiago.
This video was the first official video released as a part of Thiago's “Rio” single release campaign.
"Rio" Trailer
Created by Dominique Di Miceli
August 2014
The inspiration for this music video trailer was Jay-Z and Beyonce's On The Run Tour trailer. I wanted to instill the feelings of suspense, action, and intrigue into viewers by presenting the music video like a major motion picture. I also aimed to tell the story of the music video in a condensed manner. In the name of branding I made sure to add Thiago's logos for himself and his own label, Dirty Party Army. I worked closely with other interns to create the looped audio track of “Rio” and the graphics for this video.
This is the second official video released during Thiago's “Rio” single release campaign.
"Rio" Official Music Video
Final editing by Dominique Di Miceli
August 2014
The music video was created and edited back in 2013 but due to creative differences between the agency and the director it was not released. FEA had me edit the director's cut to their liking for the summer 2014 release. My edits included; shortening the video from seven minutes, adding more sound effects and graphics such as the DPA, Thiago, and RIO logos as well as the credits slate. I also added the typewriter effect on the captions throughout the video, along with transitions from the intro to the DPA logo and into the main video, and the transitions from the video to the outro.
The most difficult part of this was having to cut out certain parts of the video and making sure the audio synched up properly, because of this there were some parts in the middle of the music video that I could not cut out. Again, all of the text and graphics were added by me.
This video concludes Thiago's “Rio” single release campaign.
Thiago Instagram Promos
Created by Dominique Di Miceli
August 2014
Each video was posted on Frontline Agency's Instagram page as a #WhoIsThiago promotional stunt to kick off the single release campaign. This video is a compilation of each promotional video. With each video we wanted to highlight who Thiago is besides being a recording artist in order to familiarize fans and potential new ones with him in hopes to create a fan/artist bond. Working with a maximum of eight seconds per video was a challenge (these videos are also on Thiago’s Vine account). Content wise I chose to show who Thiago is by using some of his personal videos from his everyday life, as can be seen by him working out and rehearsing.
Late Night Oneonta is a student run late-night talk show premiering on SUNY College at Oneonta's student-run television station, Wire TV, at 11:30PM every night. New episodes of the show are aired every Thursday while school is in session.
Along with operating the teleprompter, audio mixer, and producing select skits, I became the Public Relations Liaison for the talk-show. This includes managing the show's Facebook, Twitter, and Tumblr accounts and working with the station's Public Relations Committee to get the show more on-campus recognition.
Nick Santino - Warped Tour 2014
Interview conducted and edited by Dominique Di Miceli
July 2014
This summer I had the opportunity of attending The Vans Warped Tour with a press pass through Wire TV.
This is the first of five interviews I conducted at the July 12th date of the music festival. These interviews focus on current events in the artists' careers and music industry issues.
With these interviews I aim to highlight my interest in the music industry and pursuing a career in music.
National Wednesday PSA
Written, Edited, and Filmed by Dominique Di Miceli
May 2014
This skit is the result of a joke about how every Wednesday should be considered a national holiday so there would be no school. The execution of this skit was inspired by the Allstate Insurance commercials where the representative spews out insurance facts, and merging that idea with a public service announcement. The dialogue in this skit plays on the “Did You Know” aspect of the commercials by stating facts about why school should be closed on Wednesdays. The difficulty with this skit was that we did not have a boom so the audio is lower quality than I would have liked. This skit was filmed on a Panasonic handheld camera.
Late Night OMG
Compilation edited by Dominique Di Miceli
May 2014
For this skit I compiled the most memorable parts of each episode of the season and put them in one compilation. I aimed to highlight the amusement we had on the show throughout the academic year. Most of the footage revolves around panel comedic, Kaitlin. As for the music, I chose the song “After Midnight” by Blink-182 because of the feelings of nostalgia it instills and because, ironically, Late Night Oneonta airs at midnight. I also chose the song “Crazy” by Hedley to continue in the last few minutes of the video because it is an accurate summary of the clips in this video and because the song was released a few days before the episode. This video recaps the third season of Late Night Oneonta and was basically created for the enjoyment of the Late Night crew.
Music News Now
Written, Directed, and Produced by Dominique DiMiceli
March 2014
This is a 5-minute newscast that I wrote and directed for my Multi-Camera Production class in March 2014. The newscast covers upcoming live musical events in the NY/Tri-State area with the Tourcast segment, a recap of the 2014 BRIT Awards, and a peek at 5 Seconds of Summer's music video for their debut single, "She Looks So Perfect". I wanted to combine my interests in the music industry with this music television segment by choosing the most relevant tours coming to the area at the time of filming, recapping the most recently aired music award show, and featuring a band that I am personally interested. I also created the graphics used for the Tourcast and the banner behind the panel hosts, along with the video packages.
The newscast was filmed/recorded completely live. I found that directing was the most nerve-wracking part and wish that than it ran smoother than it did. I also realized a few seconds into filming that my hosts were in the opposite seats so I had to adjust for that while directing.
Late Night Oneonta Infomercial
Written and Co-edited by Dominique DiMiceli
March 2014
For this skit I wrote a series of little college-age themed quips and presented them in the form of an infomercial montage. I recruited the Late Night crew to deliver the lines.
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Broke College Workout
Co-Written and Co-edited by Dominique DiMiceli
March 2014
After watching Mark Hoppus' Work Out Video on a rerun of Hoppus on Music, I came up with a "College Workout" idea. The idea for this video is low budget to hone in on the broke college student aspect and was filmed in front of the chroma-key without keying to reassert this fact. It parodies typical bad dance moves and skills necessary to survive college life.
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The Bro Show
Co-Written by Dominique DiMiceli
April 2013
This skit is a parody of another show on Wire TV, Broneonta, which is a show that talks about "bro" things such as sports, action films, and other like things. The idea behind the execution of this skit was to recreate a mock version of Broneonta's set and to create a dialogue between "bro's" (portrayed by women to obviously depict a parody) that highlighted manly things reasserted by the word "bro".
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